Mathilde Urfalino
(she/her)Creative Operations, Content Development & Audience Strategy
Audio. Video. Digital Media.
I'm a storytelling geek with 7+ years of experience in content development and project management. I don’t just produce — I bridge creative vision and strategic execution. I untangle ideas, I craft stories and conversations, I map out and execute ambitious projects, I solve problems and help teams deliver their best creative work, and I turn audiences into superfans.
What I do:
Develop shows & media campaigns from the ground up /
Run end-to-end production / Collaborate & coordinate with cross-functional teams / Use data insights to grow audience engagement and community / Navigate legal & ethical considerations / Build sound & visual identities / Mentor & lead production teams / Coach print journalists for audio & video / Optimize production workflows / Guide teams through creative sprints / Direct talk and live shows from rundown to recording / Identify & book overlooked sources and talent / Write & edit scripts and copy / And bring creative thinking to all of the above
Notion • WordPress • Figma • Parse.ly • GA4 • ProTools • PremierePro • Frame.io • Mural • Riverside • Megaphone • Descript • Capcut • Claude • Notebook LM • Perplexity AI
Published Work